1. Introduction

Efecto ("we", "us", "our") operates efecto.app. This Privacy Policy explains how we collect, use, and protect your information when you use our Service.

2. Information We Collect

Account Information

When you create an account, we collect your email address, name, and authentication credentials. If you sign in via a third-party provider (e.g., Google, GitHub), we receive basic profile information from that provider.

Usage Data

We automatically collect information about how you interact with the Service, including pages visited, features used, browser type, device information, and IP address.

User Content

We store the designs, images, and other content you create or upload to the Service in order to provide cloud storage and collaboration features.

Payment Information

Payment processing is handled by third-party providers (e.g., Stripe). We do not store your full credit card number. We may receive limited billing details such as the last four digits and expiration date.

3. How We Use Your Information

We use your information to:

Provide, maintain, and improve the Service
Process transactions and manage your subscription
Send service-related communications (e.g., account verification, security alerts)
Analyze usage patterns to improve features and performance
Provide AI-assisted design features
Prevent fraud and enforce our Terms of Service

4. AI and Your Data

Efecto uses AI services to power design features. When you use AI features, relevant design context may be sent to third-party AI providers (e.g., Anthropic) to generate responses. We do not use your designs to train AI models. AI providers process data according to their own privacy policies and data processing agreements.

5. Sharing Your Information

We do not sell your personal information. We may share your information with:

Service providers — third parties that help us operate the Service (hosting, analytics, payment processing, AI providers)
Legal requirements — when required by law, legal process, or to protect our rights
Business transfers — in connection with a merger, acquisition, or sale of assets

6. Data Storage and Security

Your data is stored on secure servers provided by Vercel and Supabase. We use industry-standard security measures to protect your information, including encryption in transit (TLS) and at rest. However, no method of transmission or storage is 100% secure.

7. Data Retention

We retain your account information and User Content for as long as your account is active. If you delete your account, we will delete or anonymize your data within 30 days, except where retention is required by law.

8. Your Rights

Depending on your location, you may have the right to:

Access the personal data we hold about you
Request correction of inaccurate data
Request deletion of your data
Object to or restrict processing of your data
Export your data in a portable format

To exercise these rights, contact us at hello@efecto.app.

9. Cookies

We use essential cookies for authentication and session management. We use analytics tools (Vercel Analytics) to understand how the Service is used. You can control cookie preferences through your browser settings.

10. Children's Privacy

The Service is not directed at children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will delete it.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on this page. Continued use of the Service after changes constitutes acceptance of the updated policy.

12. Contact

If you have questions about this Privacy Policy, please contact us at hello@efecto.app.